Honest comparison
An honest comparison, using each platform’s published rates. Hotmart is a strong marketplace with an affiliate network we do not try to match. Where we differ is what you pay, and how many tools you still need alongside it.
On a single R$497,00 sale. Rates published at help.hotmart.com, checked August 2026.
| Platform | Fee | You pay | You keep |
|---|---|---|---|
| Hotmart | 9,9% + R$1,00 | R$50,20 | R$446,80 |
| Wudtr Free (10%) | 10% | R$49,70 | R$447,30 |
| Wudtr Standard (7%) | 7% | R$34,79 | R$462,21 |
| Wudtr Premium (5%) | 5% | R$24,85 | R$472,15 |
Hotmart’s fixed component rises from R$1.00 to R$2.49 on 21 September 2026, when the separate video player fee is folded in. Sales of R$10 or less are charged at 20% as microtransactions. Rates change — always check the provider before deciding.
No. Hotmart’s published standard rate is 9.9% plus a fixed R$1.00 per sale above R$10. The 20% figure applies only to microtransactions of R$10 or less. We corrected this on our own site after checking their help centre in August 2026.
No. If affiliate-driven volume is the core of your business, Hotmart’s network is a real advantage we do not currently match. Wudtr is built for creators who bring their own audience.
Yes. Many creators sell a flagship product on a marketplace while running their community, content and subscriptions on Wudtr.
On our Premium plan you pay R$24.85 against Hotmart’s R$50.20 — you keep about R$25 more per sale. On our Free plan the two are close, at R$49.70 against R$50.20.
No credit card, no setup fee. Compare the numbers against your own sales before you move anything.
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