Honest comparison
Wudtr vs Hotmart
An honest comparison, using each platform’s published rates. Hotmart is a strong marketplace with an affiliate network we do not try to match. Where we differ is what you pay, and how many tools you still need alongside it.
What each platform charges
On a single R$497,00 sale. Rates published at help.hotmart.com, checked August 2026.
| Platform | Fee | You pay | You keep |
|---|---|---|---|
| Hotmart | 9,9% + R$1,00 | R$50,20 | R$446,80 |
| Wudtr Free (10%) | 10% | R$49,70 | R$447,30 |
| Wudtr Standard (7%) | 7% | R$34,79 | R$462,21 |
| Wudtr Premium (5%) | 5% | R$24,85 | R$472,15 |
Hotmart’s fixed component rises from R$1.00 to R$2.49 on 21 September 2026, when the separate video player fee is folded in. Sales of R$10 or less are charged at 20% as microtransactions. Rates change — always check the provider before deciding.
Where Hotmart is stronger
- A large Brazilian marketplace with buyer traffic of its own
- An established affiliate network with thousands of promoters
- Local payment methods and a long track record with Brazilian buyers
Where Wudtr is stronger
- A 5% fee on Premium instead of 9.9% plus a fixed amount, with Stripe processing included
- Content hub, social publishing, AI agents, link-in-bio and memberships in one subscription, instead of Hotmart plus Buffer plus Linktree plus a course tool
- Your members and their data stay yours — exportable, and not intermediated by a marketplace
- Payouts in your own currency, through your own Stripe account
Questions
Is Hotmart really 20%?
No. Hotmart’s published standard rate is 9.9% plus a fixed R$1.00 per sale above R$10. The 20% figure applies only to microtransactions of R$10 or less. We corrected this on our own site after checking their help centre in August 2026.
Does Wudtr have an affiliate network like Hotmart?
No. If affiliate-driven volume is the core of your business, Hotmart’s network is a real advantage we do not currently match. Wudtr is built for creators who bring their own audience.
Can I use both?
Yes. Many creators sell a flagship product on a marketplace while running their community, content and subscriptions on Wudtr.
Which is cheaper on a R$497 sale?
On our Premium plan you pay R$24.85 against Hotmart’s R$50.20 — you keep about R$25 more per sale. On our Free plan the two are close, at R$49.70 against R$50.20.
Try it on the free plan
No credit card, no setup fee. Compare the numbers against your own sales before you move anything.
Create Your Free Account